About Fonality

About Fonality Fonality is Australia's fastest growing business communications company and the only provider of cloud-based, open source VoIP phone and Unified Communications solutions for small and mid-sized businesses. With a unique software model approach, Fonality provides all the features of legacy providers without the cost or complexity. Founded in the US in 2004, Fonality has delivered more than two billion phone calls across the cloud while enabling more than one million users of open-standards based communications software.

Fonality entered the Australian market through the acquisition of the leading SugarCRM integrator, Insightful Solutions, in 2007. From its regional headquarters in Sydney, Fonality today services more than 700 small to medium sized businesses in Australia.

About Fonality Australia

Insightful Solutions (now Fonality Australia) was formed by Rick Bushell and Marc Englaro in 2005 shortly after the first release of the SugarCRM product. Both Rick and Marc recognised that SugarCRM provided capabilities previously only available in the most expensive CRM systems. These capabilities, coupled with the flexibility of deployment and competitive pricing structure provided an obvious winning combination.

Both founders recognised that there was an opportunity to assist companies reap the benefits of the open-source software model by providing the confidence of an experienced, professional and commercially-focused support organisation. Since establishing Insightful, the organisation has grown to service over 150 clients in 13 countries. Insightful is certified by SugarCRM Inc. as both a Recognised Developer and Gold Partner for all editions of the SugarCRM product.

In November 2007, Fonality Inc. acquired Sydney-based Insightful Solutions Pty. Ltd. Fonality is now incorporating Insightful's CRM and telephony integration technology into our award winning PABX products, and can now supply and support trixbox Pro telepohony solutions in Australia.

Our commitment is to continually raise the bar for what SMB's can expect from both telephony and CRM.

Products & Technology

Fonality's cloud-based business communications solutions replace traditional phone systems and add advanced functionality including conference bridges, unified messaging, chat, voicemail and email, presence management, contact center applications, and integration with products such as Microsoft Outlook, Google, Salesforce. Fonality's patented technology also provides automated system monitoring, configuration backups, rock-solid connectivity, simplified multi-location networking, and complete data privacy over the cloud. Solutions are a fraction of the cost of traditional premise-based systems and scale from single-site businesses with basic needs to multi-location corporations with distributed call centers.