Fonality Brings Enterprise-Grade Unified Communications To Small & Mid-Size Businesses in Australia

SYDNEY, February 2, 2011 --Fonality, Australia's fastest growing business communications company, today launched a Unified Communications platform as part of the Fonality Connect cloud-communications solution. Now, SMBs can leverage enterprise-grade Unified Communications (UC) features previously reserved for the largest of companies with simplicity and affordably through the cloud.

Fonality Heads Up Display (HUD) is Fonality's dynamic user-friendly Unified Communications dashboard that connects phones, desktop and important business applications into a single, unified, easy to use interface. Most knowledge workers waste hours each week seeking information or attempting to contact customers, partners or colleagues. The Unified Communications functions of Fonality HUD for Connect enables businesses to communicate more efficiently and streamline processes to dramatically improve productivity.

"In today's highly competitive and globalised business environment, having a flexible unified communications solution means people have access to a variety of communications tools regardless of their location," said Marc Englaro, managing director, Fonality Australia. "Bringing Fonality's cloud- based UC capability to small and mid-size businesses streamlines how companies interact and collaborate at a price point they can afford. Quite simply, we're going to change the way these businesses communicate."

The system offers presence and activity monitoring, along with email and text capabilities. A "find me/follow me" features allows users to customise how they are contacted, and by whom. For instance, calls can be programmed to reach desktop phones and mobile phones simultaneously. Unified messaging is also possible with email, SMS and Microsoft Outlook contact integration.

"Fonality Connect is the ideal solution if you're looking for a cost effective system to cater for remote workers," said Christian Marth, Director of Sydney- based IT solutions company, The Cloud Group. "HUD's presence feature allows instant collaboration between our consultants."

Fonality HUD's advanced features can display every aspect of a professional contact centre environment, including a colour-coded status of the customer service or sales team and their interaction with current callers, as well as those in the queue. The system can also be seamlessly integrated with critical business applications like SalesForce, NetSuite or SugarCRM to provide real- time information to improve the customer experience.

Designed for small and mid-size companies, Fonality offers VoIP, Unified Communications and contact centre solutions that are simple to use, affordable and easy to deploy. The company's cloud-based model provides

the same services of traditional on-premise IP systems without costly hardware, infrastructure or lengthy implementation cycles. Total cost of ownership is dramatically reduced by 50 per cent, or more, while users enjoy access to powerful communications services usually reserved for the largest of companies.

About Fonality Fonality is Australia's fastest growing business communications company and the only provider of cloud-based, open source VoIP phone and Unified Communications solutions for small and mid-sized businesses. With a unique software model approach, Fonality provides all the features of legacy providers without the cost or complexity. Founded in the US in 2004, Fonality has delivered more than two billion phone calls across the cloud while enabling more than one million users of open-standards based communications software.

Fonality entered the Australian market through the acquisition of the leading SugarCRM integrator, Insightful Solutions, in 2007. From its regional headquarters in Sydney, Fonality today services more than 700 small to medium sized businesses in Australia. For more information please visit: http:/ /www.fonality.com.au